Are you looking to launch a new product? Do you have a seasonal item that is amazing, but doesn’t seem to be moving off the shelf? Is one of your prime products on sale this week and you want to get the word out? Is there any product in your inventory that you want to feature and let your...Read More
Creating sales opportunities can be challenging, even for the experts. The level of competition in today’s retail market is high, but at WOW, we don’t shy away from a challenge. Enter our famous point of purchase (POP) displays. These amazing displays are perfect marketing tools for so many...Read More
Attracting customers and promoting sales can be a difficult task in today’s competitive market. There are numerous ways to do this, some of which involve large sums of money and advertising agencies. Other ways are simpler, less expensive and can be more effective. Look to a fully-customized...Read More
Who isn’t interested in a POP display? We have all seen them in the retail stores, standing alone or on the checkout counter, displaying new, seasonal, sales or other items. Professional, neat and organized, the POP display quietly encourages consumers to “pick me!” POP displays draw consumer...Read More
POP displays can be placed all throughout the stores where your customers shop. Popular types of displays include standing displays, shelf displays, counter displays, and more.
For some products, this can make or break them, as it allows them to directly advertise their product to their...Read More
Even if your point of purchase displays don’t land you an immediate customer, the pure marketing value they provide is invaluable. The modern consumer is often bombarded with advertisements from all angles, but the goal of any successful marketing campaign is to embed your product in the...Read More
Point of purchase (POP) displays has been around for as long as most consumers can remember. Even though we are currently in the digital age, POP displays are still a great way to advertise your business. If you need proof of how prevalent POP displays are, walk into any grocery store or gas...Read More
Great point of purchase display manufacturers will understand your products inside and out. They will do their research. They will provide suggestions on how you can maximize your ability to sell inventory that is hosted on their displays. A manufacturer that does not do this, no matter how good...Read More
Some point of purchase display manufacturers are faster than others at delivering your products to you. This is especially important for holiday-themed displays that you might want to order. You will preferably need to have such displays shipped to you a few weeks before the holiday rush for...Read More
There are numerous POP (point of purchase) manufacturers that you will need to choose from when contracting one to build your displays. However, it can be difficult to know which manufacturer is best for you, your company, and your vision. Here are the top four things to look for in a point of...Read More
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