Many business owners believe that they can simply stock their shelves with products and that those products will be sold without any sort of advertising and marketing. After all, a customer walks into a store to buy a specific product. It may seem redundant to dress up a shelf space if the...Read More
The use of color is important. Simply having your displays be one color is bland and boring. Liven it up and create color combinations that contrast well. Doing so will really catch the attention of your customers. Combinations like blue and yellow, black and white, and green and red really work...Read More
Being bigger, your POP displays should attract customers’ attention quicker than the individual items you line your shelves with. A 4 or 5 foot cardboard display, featured anywhere in your store, is bound to attract eyes and attention, no matter where customers and visitors are located. They...Read More
Point of purchase displays can be made of any material, but WOW prefers to use corrugated cardboard to fabricate and manufacture POP displays. These materials are reusable, recyclable and easy to manage and maintain. Corrugated cardboard is one of the best materials to choose due to the low cost...Read More
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