Advertising follows the customer from when they enter a store until the decision is made. POP displays are powerful marketing tools. Almost 70% of buying decisions are made while people are in a store shopping. That means placing a POP display by the checkout or other strategic places in a store can do more than double your sales. Also, according to Point of Purchase Advertising International (POPAI), 60% of supermarket purchases are a result of impulse buying. That means that if you place a POP display, you can induce the sale, since more than half of the purchases are not planned.

Just placing the POP display in the store will not be enough. A clear and direct message will make all the difference. And don’t forget to use all senses to trigger emotional impact. If the customer can relate to the product or message that you are proposing in your point of purchase display, you are more likely to succeed in making a sale. Keep in mind that POP displays can influence customers to change product brands. With the market as competitive as it is nowadays and knowing that customers usually deviate from their shopping list, having point of purchase displays (especially next to checkouts) can be very profitable.

There are 5 advantages that cardboard point of purchase display has:

1. Cost-saving, recyclable, waterproof, practical       
2. Unique, easy to catch customer’s eyes, create great sales volume  
3. Light weight, easy to assembled    
4. High bearing degree, High capacity

5. Usage : cardboard display put in supermarket,exhibition,shopping mall

Details of cardboard point of purchase display are:

Q: Can I print our logo on cardboard point of purchase display?

A: Of course, dear, you can print anything you like. One of our customer print himself on a display before, you will be the next ?

Q: What kind of format you accept to print?

A: AI, PSD, PDF, But please offer it by CMYK format which we use to print. 

Q: Do you work with big brand?

A: Yes, we are the supplier of many famous brand, such as Hello kitty, Disney, War-mart, Kinder and so on.

Established in 2010, WOW has been specializing in POP display business for over 9 years, with whole production line in house, WOW owning a very competitive price and service among the market.

We are dedicating to providing the “WOW” displays and service!

For more, please contact the sales manager of WOW: Aaron Li

Email: aaron@wowpopdisplay.com

Mobile: +86 186 7564 6976