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Price Discount Promotion Is No Longer The Case
Sep 11, 2018

In this era, prices have continued to rise, workers' salaries have not increased much, and the pressure on life has further increased. People's interest in purchasing goods is declining. Many merchants have taken many measures to deal with this situation, and giving gifts has become the preferred promotion method for sellers. If it is a gift, then what is more economical? In the case of increasingly homogenized products and marketing methods, how to make your products stand out, seize the eyes of customers, let products sell, a good product The promotion strategy has played a multiplier role.

The price discount promotion is no longer the case - the plan will never catch up with the change.

The facts once again prove that this is an unchanging truth, especially when companies face the ever-changing consumer market.

Nowadays, unchecked inflation is consuming the actual purchasing power of consumers, and the uncertain psychological expectation of inflation has a direct impact on consumers' consumption orientation and purchasing behavior. As a result, reducing consumption, delaying consumption, and even lowering consumption levels have become the choice of many people. More and more companies are facing the changes in the market's motive force, they feel that the original promotion strategies and means seem to be out of order, and finally there is only one way to reduce prices. However, for companies that are also under inflationary pressures and operating costs are getting higher and higher, this is undoubtedly a dead end for drinking and quenching thirst!

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In fact, an important reason why price-cutting promotions are difficult to win in the era of consumers' low consumption is that companies have not carefully analyzed many hidden consumption orientations and needs behind consumers' “low-consumption” behavior. The fierce market competition, the continually renewed marketing methods and the rapid spread of the Internet have made the consumer knowledge and experience of the consumers, especially the post-80s consumer groups, unprecedentedly enhanced and enriched. Although under the pressure of inflation, more and more rational consumers are more inclined to "lower consumption" behavior, but it does not mean that they give up the value standards and consumer taste.

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In the context of such market environment and consumer behavior, even if companies are willing to make a long-term and large-scale direct price reduction promotion, they will most likely be counterproductive. They will not be able to please these sensitive consumers, but they will lose their business. The trust of products and brands has led to the company “losing the wife and losing the soldiers”. Therefore, choosing and implementing the right promotion strategy is extremely important for companies to respond to the current “lower consumption” behavior of consumers.

“Lower consumption” is only a short-term behavior of consumers under inflationary pressures, and does not mean that they have given up on the pursuit of high-quality products and services. What should manufacturers do to be effective? At present, it seems that choosing paper shelves (paper display racks) is a product that opens up market sales or captures eyeballs and attention. Terminal services are currently the most effective and effective way to do so. The first thing in the product is to make the consumer look like it, and then to produce a strong desire to buy. This is only the paper shelf (paper display rack) can be done and the cost of production is also easy for the merchant to accept. Because of the paper shelf (paper display rack) ) It can attract customers' attention with its novel patterns, beautiful colors, unique ideas, etc., so that it can stop and make an interest in the products in the advertisement. This is a better opportunity than other similar products. At the same time, using paper shelves (paper display racks) with strong colors, beautiful patterns, outstanding shapes, humorous movements, accurate and vivid advertising language, can create a strong sales atmosphere, attracting The consumer's line of sight makes it a buying impulse.

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In the case of the same product and the same quality in the market, it is unwise to give gifts or price cuts. It cannot solve the fundamental dilemma. It can only bring about short-term sales improvement, and can not solve the deep-seated problems of market improvement. At the same time, the price of products declines. It will lead to a decline in corporate profits, and once the product declines, it is very unlikely that it will return to the level where there was no previous discount. The discount strategy will also dampen the loyalty to the brand; triggering counterattacks from competitors will easily lead to price competition, resulting in a losing outcome, which is not conducive to the long-term development of enterprises and industries. As long as your product is placed in a special location and then displayed on a paper shelf, you can get the opportunity to get in touch with the customer first, which means selling it earlier than other products. The product enters the store and is placed on the counter. It was only transferred from the commercial unit to the downstream. Only after the product was sold out, the entire sales process was completed. Selling is the cost of earning back, and sales are the king.

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