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China is the main producer of corrugated cardboard, and its output of cardboard ranks second in the world. However, the corrugated cardboard produced in China is mainly used for the packaging of commodities, and few other producers are developed. However, foreign developed countries have already developed corrugated cardboard from a single product to a diversified one. The monolithic use of cardboard, so that huge output can not be digested in time, a serious excess production capacity, therefore, the diversified development of cardboard products is particularly important for strategic transformation of paper packaging companies. At present, in addition to paper shelf/paper display racks, paper trays, paper products (tables, chairs, etc.) and paper construction (pet house, etc.) are involved in a variety of paper products in various fields.
According to incomplete statistics, there are more than 100 specialized enterprises manufacturing paper shelves in Guangdong, Shanghai, and Zhejiang, mainly in Shenzhen, Guangzhou, Hangzhou, Yiwu, and other places. There are also some companies that use their own strengths to engage only in sales and allow strength. Company design and production. In such an increasingly fierce market competition, how the company adjusts its development strategy and improves its quality and service will determine the success and failure of the company and its prosperity and decline.
China is slowly rising, the market is stable and prosperous, and the paper shelf market is also relatively prosperous. Companies should use this as an opportunity to diversify their innovative products and meet the needs of different groups of people. At the same time, it is necessary to strengthen the company’s system construction and lay a solid foundation for long-term development. Companies should increase investment in product research and development, enhance their independent innovation capabilities, identify product positioning, and more market demand for new products on the road, leading the product development direction, and increase the breakthrough point for the company's development.
With the gradual prosperity of the paper shelf/paper display shelf market, more and more capital has been introduced, and paper shelves have formed an industry. Especially in the past one or two years, local brands have emerged endlessly. The paper shelf market is eyeing the market, which will inevitably lead to more intense competition in the paper shelf market. Therefore, the company needs to use the market comparative advantages it has already formed, integrate market resources, optimize market networks, implement the “go global” strategy, rapidly market the market, and vigorously expand the province’s foreign markets on the basis of strengthening provincial resources while exploring the foreign markets. In order to strengthen the external network.
Branding is the key to strengthening market competitiveness and industrial upgrading. It is an intangible asset of a company. It reflects the quality of a product, and at the same time, it also represents the ability of the company to expand its market and sustain its development. Service coverage covers product development, production, and after-sales services. Services not only help maintain the brand's characteristics, but also enhance market competitiveness. The paper shelf market under the conditions of market economy will inevitably come through budding, development, a large number of brands entering the market, and ultimately the market will be dominated by several big brands through the survival of the fittest. Quality, brand and service are particularly critical. In order to strengthen market competitiveness, the company must vigorously enhance product quality, improve service levels, increase marketing efforts, open up a “new battlefield” with branding and service, and take the “high quality, high service, high brand” business line. Bigger and stronger "WOW" brand.
The future market competition for paper shelves will be more prosperous and intense. We hope that companies will not focus on the immediate interests and lose money.