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What Is The Role Of Paper Display Shelves On The Terminal Store?
Jan 27, 2018

Paper display stand as a marketing tool is with the development of POP advertising. It has the advantages of environmental protection, convenient transportation and rapid assembly. It is placed in the sales place and can play the role of displaying goods, conveying information and promoting sales.

The early use of cardboard display racks popular in Europe and the United States, printed beautiful paper display stand in foreign countries has been very common, widely used in food, cosmetic, home appliances, wine and other industries. Many European and American packaging companies also believe that through the production of cardboard display stand can enhance the technological level of enterprises and business sales. Because of its environmental protection, the cost advantages of the best, in Europe and the United States, paper display stand is a very high value-added products, the use of users and manufacturers are very large.

However, the use of paper display stands in Europe and the United States has been very common, but still in its infancy in China. The first paper-made display stand in mainland China was about 2000 or so. At that time, only 3 paper products factories in the more developed Guangdong area were designing and producing corrugated floor display stands. In recent years, the rapid development, mainly in Beijing / Shanghai / Guangdong; the scope of application is also more and more widely.

Now some brand customers have put paper display shelves (paper display stand) as a regular promotional products in the system application, whether it is new product launches or holiday promotions, and achieved good results, to enhance the store's brand image and create a festive atmosphere, Improve sales, very helpful.

What is the role of paper shelves on the terminal store?

Paper display shelves, paper shelves, paper display stands with high economic value, for any business forms of business establishments, have to attract customers, the role of promotional goods. At the same time, it also has the effect of improving the product image and reputation of the enterprise. Cardboard display racks, paper shelves, paper display stand mainly has the following functions:

1. The new product to inform most of the paper display racks, paper shelves, paper display rack belong to the advertising of new products. When new products are sold, promotional activities in conjunction with other mass media, cardboard display racks, paper racks and paper display racks at sales venues can attract the attention of consumers and stimulate their purchasing desires.

2. To attract customers into the store Two-thirds of the actual purchase is made to make a temporary purchase decision, it is clear that retail sales and its customer traffic is proportional to. Therefore, paper display racks, paper shelves, paper display rack promotion is the first step to be enthralled.

3. Attract customers to attract customers to attract attention and attention to goods, cardboard display racks, cardboard display shelves, cardboard display stand with its innovative designs, brilliant colors, unique ideas and other forms to attract customers to stop and stop Interest in the product in the advertisement. Ingenuity, compelling cardboard display racks, cardboard display shelves, cardboard display stand can often play an unexpected effect. In addition, on-site operation, trial samples, free tasting and other live advertising forms, but also greatly mobilize the interests of customers, induce motivation to buy.

4. To promote the final purchase to stimulate the final purchase of customers is a cardboard display racks, cardboard display shelves, cardboard display stand of the core functions. To this end, we must seize the customer's point of concern and excitement. In fact, the induction in front of the customer to make the final purchase is to promote the foundation, the customer's purchase decision is a process, as long as the efforts to promote the work done, the result will naturally arise.

5. To replace the salesman cardboard display racks, cardboard display shelves, cardboard display stand with "silent salesman" and "the most loyal salesman" reputation. Paper display shelves, paper shelves, paper displays often use the environment is a supermarket, and supermarkets are optional ways to buy, in the supermarket, when consumers face many products and can not start, placed in a prominent around the goods Paper display shelves, paper shelves, paper display shelves, faithfully and continuously provide consumers with product information, to attract consumers and promote their purchasing determination.

6. To create a sales atmosphere cardboard display racks, cardboard display shelves, cardboard display stand strong colors, beautiful patterns, prominent shape, humorous movements, accurate and vivid advertising language, you can create a strong sales atmosphere to attract consumers Sight, making it impulse to buy.

7. Enhance the corporate image cardboard display racks, cardboard display shelves, cardboard display stand with other ads, like, in the sales environment can play to establish and enhance corporate image, and thus maintain a good relationship with consumers role. Paper display shelves, paper shelves, paper display stand is an important part of corporate visual identity. Retail enterprises can make various forms of paper display racks, paper racks and paper display racks in order to create a distinctive corporate image with the logo, standard characters, standard colors, corporate image and logo, slogans, etc. of the stores. Xi'an shelf

8. Holiday promotional paper display racks, paper shelves, paper display stand is an important means of promotion with the holidays. In all kinds of traditional and modern festivals, paper display shelves, paper shelves, paper display stand can create a joyful atmosphere. Paper display racks, paper shelves, paper display stand for the holiday season has played a helping hand

Paper display rack production process:

1. The design: the design requirements of the paper display shelf Designer familiar with the 3D structure of work, to consider the weight and volume of goods to calculate the affordability of paper display stand and space area.

2. A sample: paper display rack generally used without printing corrugated material. According to the design structure data input computer cut prototype, cut the sample machine according to the requirements of the structure of the indentation strength and depth of half-knife, without printing corrugated paper to make a standard flat paper display rack, the designer with glue for paste and other processing , Make a model and design structure consistent with the next step can be.

3. Printing: According to the paper display frame design draft, a film on the printing press.

4. After the process: Biaozhi (printing paper + corrugated paper), over the oil, indentation.

5. Packaging: semi-finished paper shelves (paper display stand) for assembly, reinforcement. Re-loading finished products.

Pass the value of environmentally friendly materials such as paper, and ultimately play a promotional and other comprehensive effect!

Established in 2010, WOW has been specializing in POP display business for over 9 years, with whole production line in house, WOW owning a very competitive price and service among the market.

We are dedicating to providing the “WOW” displays and service!

 

For more, please contact the sales manager of WOW: Aaron Li

Email: aaron@wowpopdisplay.com

Mobile: +86 186 7564 6976


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