Product promotion display is inseparable from the display stand, and the promotional display stand is different from the ordinary shelf. It must be professionally designed to better present the selling point of the product. Below, Xiaobian will discuss with you: How much height is the display stand?
First of all, we must understand the basic principles of several supermarket displays. Among them, the ninth article, the principle of reaching out, should place the products in the most convenient and easiest place for consumers, according to the different ages of different major consumers. Height characteristics, effective display. If the children's products should be placed below 1 meter.
This is also the height of the display stand we are going to talk about today. In the end, what is the best height for the exhibition?
Promotional display stand height design
1. One meter six display stand is most suitable for Chinese height.
2, the first layer and the second layer of the product is the most important position of the display, the height from the eye to the chest, and the height that the viewer first saw. These two layers become areas of high-margin product placement. This is the embodiment of the principle of reaching out.
3. The third and fourth floors should be placed with low-margin, large-volume, and heavy goods.
One meter six display stand size is gold height let us verify it with some data! According to relevant research statistics:
First sight: height from eye to chest
38% of consumers will go to the next category after they get the main product A they want.
Second eye: chest to waist
According to this example, after 55% of the people took the main product A and the main product B, 86% of the consumers left the display rack and bought the C and D with poor taste.
Third eye: below the waist
Only a very small number of consumers will see other flavors placed on the bottom. In fact, only 14% of consumers see the E products at the bottom. How can they sell all the flavors in this way?
In the second example, the products that consumers look at at first glance are the ones that they usually don't buy, but the worst is to make consumers see the taste, but the best situation is They want to try to see this taste and buy it.
If the consumer still wants to buy the main products A and B, the second display is more convenient for the consumer, because we can put more inventory in the lower display to avoid out of stock. This is just to increase the overall purchase rather than replace the original product.