With the increasing use of paper shelves in commercial supermarkets and stores in recent years, paper shelves have also attracted more and more customers' attention. Compared with traditional iron shelves or wooden display stands, paper shelves have the advantages of economical environmental protection, versatility, easy assembly and convenient transportation. WOW has been engaged in the production and sales of paper shelves for many years, and found that some customers purchase paper shelves. There are many misunderstandings. There are mainly the following aspects:
1. The paper shelf is not strong enough to use the paper shelf for a long time. Many customers will ask, how long can the paper shelf be used? Although WOW will do the bottom waterproofing for the paper shelf, the paper shelf is paper. Do, the environment used is different, the difference in the length of use will become very large. In the supermarket, in some places, the wet paper will be deformed, and customers may accidentally use the cart to collide and smash. Therefore, the paper shelf is most suitable for short-term promotion. In the ideal state, the paper shelf can be used for a long time. For example, For example, the WOW office sample rack has not been broken for 2 years, because we have no one to destroy him, and the environment is not humid. . Therefore, the environment of the shopping mall supermarket largely determines the shelf life of the paper.
2, the production of paper shelves can be made in any shape. Sometimes customers take a picture and ask for a variety of wooden sculptures or acrylic frame hot bends, which means more helpless. First of all, the paper shelf design can be versatile and elegant, but after all, it is still a paper product. The material has limitations. For example, the paper is not good for multi-surface folding. For example, designing a spherical shape, corrugated paper will do If you don't come out, some wooden craft paper products will not be available.
3. Think of paper shelves as cheap. It is undeniable that paper shelves have a large price advantage compared with other material shelves, but that is the premise of establishing a large number of productions, that is, the single order quantity is relatively large, and the unit price is very cheap. If the quantity is small, for example, only dozens, the price advantage of the paper shelf will disappear, and the price advantage of the iron shelf and the wooden shelf is not so obvious. Why is this? Because of the production of paper shelves, printing processes are required, and film and boot fees are required. For example, a traditional floor-standing paper shelf, the first card, the left and right side panels, and the bottom box are printed on the four-page surface, and the light boot fee is not less than 2,000 yuan. There are also mold costs, add up, if the production of 20 is not a material labor cost, the light share mold fee will be 150 yuan a set, if the cost of materials, labor, packaging, etc., the set should be about 200-300 The same size of the iron display stand is also about 200-300 price, so customers who do not understand the production process, will think that the paper shelf is similar to the iron shelf?
WOW Display Co., Ltd. is a research and development production enterprise of paper display products for terminal stores. According to the needs of customers, it provides all-round supporting services for design, sample preparation, production and transportation of its products in the store display and display.