Consumers' Common Misconceptions About Cardboard Display

Jul 21, 2021

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It is undeniable that compared with other material shelves, cardboard shelves have a great price advantage, but this is based on the premise of large output, that is, when a single order is relatively large, the unit price is very cheap. If the number is small, for example, only a few dozen, the price advantage of cardboard shelves will disappear. Compared with the iron frame and wooden frame, the price advantage is not obvious. why? Because the production of cardboard shelves requires printing technology, film, and start-up costs. For example, on a traditional floor-type cardboard shelf, the front panel, left and right side panels, and bottom box are printed on four pages, and the portable startup cost is not less than 2,000 yuan. There is also the cost of molding. If you make 20 pieces, excluding the material and labor costs, it will cost 150 yuan to share the mold cost separately. If you add up the cost of materials, labor, packaging, etc., a set of about 200-300 yuan, and the same size of iron display stands about 200-300 yuan. Therefore, customers who do not understand the production process will think that the cardboard shelf is not as good as the iron shelf?


        Sometimes customers will take a photo and ask to make various wood carvings or acrylic frame hot bending models. First of all, the design of the cardboard shelf can be diversified and beautiful, but after all, it is still a cardboard product with limitations in materials. For example, if the cardboard is not easy to fold into multiple curved surfaces, for example, if it is designed to be spherical, corrugated cardboard cannot be made, and some wooden cardboard products cannot be made, how long can the cardboard shelf be stored? Although the bottom of the cardboard shelf will be waterproofed, the cardboard shelf is made of cardboard after all. The difference in the use environment and the length of the use time will become very large. In the supermarket, some wet cardboard will be deformed, and customers will bump it with their carts.

Therefore, cardboard shelves are the most suitable for short-term promotion. Under ideal conditions, the cardboard shelf can be used for a long time. For example, the sample rack in the office has not been damaged after two years, because we have no one to destroy it, and the environment is not humid. Therefore, the supermarket environment largely determines the shelf life of cardboard.