At WOW, we specialize in creating innovative and visually striking POP displays for global brands. One of our most recent projects involved the design and production of three custom cosmetics displays for a beauty store owner who wanted unique and premium retail displays to promote her new product line.
Client Background and Requirements
Last month, we received an inquiry from an American client who stumbled upon our website while searching for cosmetics displays. She was interested in our cardboard cosmetics displays and wanted three uniquely shaped cosmetics displays to showcase her new products in her store.
Material Selection
During our initial discussions,, we understood that the client wanted a premium, luxury look to align with her cosmetic branding. We recommended both cardboard and PVC display stands, and she immediately fell in love with our PVC cosmetic display stand designs due to their structure, texture, and vibrant visuals.
Design Customization
The client provided us with detailed product dimensions and patterns, which our design team used as the foundation for creating three distinct display stands. Here's a closer look at each design:
Design 1: Eyeshadow Display
This cosmetics display has a modular structure that allows for flexible product placement. The first layer includes circular cutouts, while the second and third layers use square and hexagonal compartments. This unique arrangement accommodates different product sizes and shapes, enhancing display versatility. The entire rack creates a sense of depth and visual hierarchy, drawing customers' attention from top to bottom and maximizing product visibility.
Design 2: Lip Gloss Display
The standout feature of this display stand is the lip gloss-shaped structure on the left, paired with three layers of lipstick-sized holes on the right. The overall design exudes a sense of sophistication and luxury, highlighting the brand's lip gloss range, and the head brand prominently displays the lipstick product image, attracting customers to quickly find the product in a store full of products.
Display Stand 3 – Multifunctional Blush Display Stand
The third cosmetic display stand is built for blush and powder. Its prominent headboard makes it instantly recognizable. Each layer has a different cutout shape: rectangular (top), square (middle) and round (bottom), which can display a variety of blush shapes and package sizes.
A square base added beneath all three stands not only raises the display for better accessibility but also improves the overall presentation and customer interaction.
Communication and Finalization
After several rounds of adjustments and communication, we presented the client with 3D renderings of the display stands. The client was thrilled with the designs, which perfectly matched their vision. They promptly approved the production, and within a few days, the samples were delivered. Upon receiving the samples, the client was extremely satisfied and left us a glowing review.
At WOW Packaging Display, we understand that every brand has unique requirements when it comes to displaying their products. Our commitment to customization, quality, and customer satisfaction ensures that we deliver display solutions that not only meet but exceed expectations. Whether you are a first-time buyer or looking to revamp an existing display structure, we are here to help. Our team of experts will work closely with you to design and manufacture the perfect display rack to increase your product visibility and sales.
Are you ready to elevate your retail space with custom displays? If you need any, contact us today,
Contact Information:
Company Name: Shenzhen WOW Packaging Display Co., Ltd.
Contact Person: ALLEN WU
Tel/WhatsApp: +86 186 7564 6976
Email: admin@wowpopdisplay.com