The optimization management of the display rack is based on the consumer's purchasing decision, the market share of the product variety and the brand of the product, and the market trend. Combined with the sales ratio of the product, the scientific analysis method is used to determine the display position and display surface on the display stand, thereby optimizing Space allocation allows for limited display space to create the best sales benefits.
Establish a complete business evaluation system, based on consumer demand and consumer behavior and habits, allocate goods and display space, and obtain maximum economic benefits under the premise of limited space and inventory investment.
The role of display rack optimization management As the rent of the venue continues to increase, the operating costs of supermarkets continue to rise, and the display rack space becomes more expensive and short. On the other hand, according to relevant data, 76% of the goods are “impulsive”. "The shopping method was sold, and 80% of the goods were sold through the display stand. Therefore, the display stand is especially important for supermarkets, we must make reasonable arrangements for the display stand. However, the traditional display rack placement methods are generally estimated from the air, either randomly placed, or displayed in accordance with the relationship with the supplier, or simply displayed according to the large, medium and small classification, color or appearance of the product. As a result, the display rack is improperly distributed and the stock loss is lost, the inventory is increased, the capital is occupied, and the display rack space is wasted; and, because the goods are messy and the image is deteriorated, the desire and efficiency of the consumer shopping are lowered.