What is a promotion plan? Promotion planning is a strategy design, strategy evaluation and strategy control process that enables the promotion of interaction with a variety of market instruments under the guidance of market objectives.
The promotion planner, using the scientific thinking mode and the spirit of innovation, based on the investigation and research, according to the requirements of the overall marketing strategy of the enterprise, makes overall planning for the promotion activities of various products in a certain period, and formulates detailed plans for specific products. And the rigorous activity plan includes the establishment of promotional goals, design communication information, formulate promotional programs, and select promotional methods.
What are the common promotion methods?
1, price reduction promotion; 2, prize promotion; 3, discounts; 4, competition promotion; 5, free trial; 6, gift promotion; 7, exhibition and joint sales promotion
Promotional promotion promotion items include: product display rack, promotional display rack, large medium and small poster paper, POP clip, desktop floor POP rack, micro price tag, price tag, roll up, X display stand, product demonstration props, dynamic description Card, function demonstration card, sales assistant, LED demonstration props, promotion desk, pull net display rack, outdoor billboard, display container, data rack