Packaging share further increased
The popularity of Internet terminal reading has an obvious impact on the content printing industry. In 2015, the print volume of newspapers has dropped sharply from 167.8 billion pairs of openings in 2011 to 114.5 billion pairs of openings, a full reduction of 30% in 5 years. With the growth of young people, this The momentum will continue. Commercial printing, which occupies a considerable share of the printing market, is also in the same situation. The rate of decline in store advertising is much faster than expected. This is also the reason why companies such as Shanghai Qiuyu and Shenzhen Li & Fung Accor that are mainly engaged in production equipment cannot continue.
Data shows that the proportion of packaging and printing in the total printing volume has increased from 65% in 2009 to 74.45% in 2013, reaching 774.957 billion yuan, almost an increase of more than 2% per year. Although packaging printing is also affected by the global economic downturn, and appearance packaging serving internal products will not be overwhelming, the decline and rise of content printing and packaging printing is bound to push packaging printing to a more important position. For this reason, relevant government departments and business operators should pay attention to research on the development of packaging and printing.
