Small supermarkets are retail stores with a business area of less than 100 square meters and the sale of popular products in the form of open shelves. So how do small supermarkets design layouts to attract consumers' attention and retain consumers' footsteps? Today, wow will give you the following points to win:
01 store design
The store design of the small supermarket requires simple, elegant and eye-catching appearance. First of all, there must be a beautiful and generous signboard. The name of the store on the signboard should reflect the positioning and characteristics of the supermarket. For example, a small supermarket opened in a residential area can use the name of the community to make a store name, which can give customers a sense of intimacy.
The window is a silent advertisement that displays goods and attracts customers. If conditions permit, double-sided glass windows can be designed on both sides of the small supermarket store door, and the recommended products of the current month and the week are carefully displayed to attract customers to watch and purchase.
02 interior decoration
The interior decoration of a small supermarket must be practical, concise and generous. The colours of the walls and ceilings are dominated by simple, crisp whites; the floor can be made of moisture-proof, non-slip, durable tiles.
03 checkout settings
The checkout counter is usually located near the entrance of the store, and its color can be bright and eye-catching to attract the attention of customers. Some of the best-selling high-margin small items can be placed next to the checkout counter, and customers can purchase these small items while waiting for the checkout.
04 shelf placement
When placing the shelf, you can place 3 rows on the 3 walls of the store to make it a “door” shape, and then place 3 to 6 rows according to the space of the store, so that it can be discharged in an orderly manner. The shelves are about 1.5 meters apart. The shelf is placed at the outermost end of the store door, and the end and the vertical shelf are complemented by a "t" character. The end should be about 2 meters away from the store door, leaving a position for the pile. When designing the placement of the shelves, consciously use the shelves to partition the merchandise. When zoning, pay attention to placing the shelves displaying the best-selling goods closer to the entrance of the store. The shopping passage between the shelves and the shelves should be smooth, so as not to make the customers feel crowded, and to ensure that customers can easily purchase goods.
05 merchandise display
To be placed in a regular, overall aesthetic, color and shape coordination. Commodities should be easy to see and easy to access, and the products of small supermarkets are mostly displayed on shelves. Generally speaking, based on the horizontal line of sight of a person, the range from 10 degrees above the horizontal line of sight to 20 degrees below the horizontal line of sight is an easily visible area, and the product is preferably placed in this range. The goods displayed on the top shelf of the small supermarket should be accessible to adults, and the shelves of children's toys should be lower to ensure that the products are within the reach of children.
Vivid display, ordinary merchandise display methods are often unremarkable, if the merchandise is vividly displayed, it can attract customers' attention and promote sales. In addition, the clever use of some auxiliary tools, such as the characteristic paper display rack, can make the merchandise display more stereoscopic and vivid, making the store more personalized.