For the packaging and printing industry, although the market situation it faces is not as severe as the content printing industry, due to the impact of the financial crisis on exports, excessive packaging has been suppressed by public opinion and the market, and the anticipated consumption drive has not really taken shape. Insufficiency is still a common phenomenon. Enterprises are already under the pressure of falling printing labor costs and rising labor costs, coupled with insufficient business sources, which will naturally affect corporate profits, which is in sharp contrast to the abundant business volume in previous years. Where the packaging and printing industry should go has become the focus of attention of all printers.
Extending to the right end of the "smile curve", it has evolved from a mere producer and processor to a high-end manufacturer that provides services to customers and integrates products. Traditional printing companies need to have a process of gathering talents to transform into companies with design and R&D capabilities, while production companies use the Internet to provide customers with one-stop services that mainly need to change their ideas. This can also be said to be the docking of packaging and printing with modern service industries.
From the current production of low-end products to the production of high-end products, the overall improvement of printing standards is the third direction for the development of packaging and printing enterprises. For a long time, we have always pursued low prices and good quality as the pursuit goals of enterprises. In addition to overcapacity and lack of differentiated competition among enterprises, it has become inevitable to fight a price war. If we can change this traditional concept, make a fuss about product differentiation, and work hard on high-quality and competitive prices, as long as it is a good product and has formed its own brand through hard work, we will not be afraid that there will be no market. Of course, working hard from the current mid-to-high end to the mid-to-high end is a process, and it’s too late. As long as you see the right direction, you can achieve results with perseverance.
