what is pop ?
Pop is the advertisement of the sales place, and it is the general term for the on-site advertisements made inside and outside all shopping places (department stores, shopping centers, shopping malls, supermarkets, convenience stores). The display rack is placed on the counter to explain the price, origin, and grade of the product. The difference between it and the display card is that a small amount of merchandise must be displayed on the display shelf, but the purpose of displaying the merchandise is not to display the merchandise itself, but to use the merchandise to directly explain the content of the advertisement. The displayed merchandise is equivalent to the graphics on the display card Elements. Once the product is regarded as a picture, there is no difference between the display stand and the display card. It is worth noting that because the display rack is placed on the counter, the purpose of placing the goods is to explain, so the goods placed on the display rack are generally relatively small in size, and the quantity is better. Goods suitable for display on the display stand include jewelry, medicines, watches, pens and so on. To put it bluntly, it is the on-site advertisement that the manufacturer puts the displayed products on the display rack in the mall.
There are many types of pop ads, and their classification methods are different. If categorized by function, pop ads can be divided into the following four categories:
1. Hanging pop advertisement;
2. Commodity price card, display card pop advertisement;
3. Pop ads combined with products;
4. Large-scale platform pop advertisement.
