1. Counter-type display rack
The counter-type display rack is a small display rack that is directly displayed on the counter or on the cashier counter. Most of these display racks are located in the golden zone of supermarkets, which are easy to attract consumers' attention, and can directly help customers to confirm the quality, function and other characteristics of the goods. At the same time, arranging display racks for small commodities on the checkout counter of the supermarket or in the limited space nearby, can give some product-related publicity in the gap of consumers paying bills.
2. Floor display stand
Floor-standing display racks are usually displayed on the ground inside and outside the supermarket and on both sides of the aisle. It is a display rack with three functions: display, display, and promotion. Floor-standing display racks are usually movable, flexible and convenient to use, and can promote attention and brand image. They can also form a complete area on their own, and their height should be similar to the height of a person. The structure of floor-standing display racks mainly includes two types: layer type and step type. The market share is the largest in the laminate type, mainly because it has the largest capacity for placing goods, and it is loved by users. The stepped structure is the strongest and has a large load-bearing capacity, which is more suitable for products with a large unit weight.
3. Wall-mounted display stand
This kind of display rack does not need to take up too much space, and most of them use the wall surface of the shopping mall, the column or the vertical elevation of the supermarket shelf as the attachment, thereby reducing the floor space of the shopping mall and the supermarket. Wall-mounted display racks can produce good three-dimensional effects for non-three-dimensional and irregular products, and can add changes that are not available in other display methods in the store. At the same time, because the wall is the end of the customer, if you hang eye-catching products on the wall-mounted corrugated display rack, the customer's sight can be focused on this, so as to achieve the effect of product display and promotion.
4. Packaging display stand
This type of display rack integrates the protective function of the outer packaging with the display promotion function, that is, it saves the manpower and material resources for transferring the goods from the cartons to the supermarket shelves or display racks, but through the use of corrugated boxes for product packaging. Ingenious design, the focus is on functional improvements, such as adding handles, opening windows, improving display effects, developing special-shaped boxes or partial special-shaped boxes, and display racks that can be directly placed on the shelves after opening or recombination. It is paper A combination of pallets.
5. Pallet display rack
These display stands are usually made of cardboard or PVC boards that are easy to install and disassemble, or some box-type products are made according to certain requirements. The specifications are directly stacked on the ground. Pallet display design is actually an extension and enlargement of product packaging design. It displays the product itself as a display, and uses the scale effect to increase the attention of supermarket consumers, thereby increasing the shelf display effect and overall image, and increasing sales. Generally, suppliers have to pay a certain fee like a supermarket to apply for pallet display.