POP is the abbreviation of "point of purchase" in English, "purchase" is translated into "purchase", and "point" is "point". The whole sentence can be translated into "advertising point of purchase" and can be translated into "pre-shop advertising". It is a new and popular advertising media in today's fashion. Its main commercial use is to stimulate the consumption of consumption and active store atmosphere.
POP originated in the United States and was popular in Japan and Taiwan. Because after the First World War, the global economy was generally sluggish and the market was shrouded in low-end, advertising costs became a huge burden for manufacturers and buyers. Coupled with the rise of American supermarkets, POP ads have gradually captured other media in the face of rapid economic changes, excitement and manpower. POP books and POP classes have also emerged.
POP advertising is the best shortcut for shopping malls. All advertisements used in shopping malls to provide information about products and sales of promotional items can be called POP advertisements. Although POP does not have TV, newspapers, and so on. The power of area bombing, but it is the kind of media that can be quickly strained by environmental changes. Because of its fast and fast changing characteristics, it has become one of the most effective means of commercial competition.
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