1 The surface design of the display frame should be consistent with the product packaging design.
Many customers do not know what documents they need to provide for the display rack design because they have not done paper display racks. First of all, if there is a 3D rendering, directly provide a 3D rendering. If not, provide the product packaging or product drawings and product dimensions.
The outer packaging of the product plays a key role in the design of the display rack. The design style of the display rack should be consistent with the outer packaging of the product.
2 Do you need to put a link to the official website?
Many customers come up and say, enlarge our official website URL and put it in the blank space of each floor display rack! ! !
In fact, who will specifically open the browser to enter so many characters of the URL? It would be better to replace the URL with a QR code!
In the era of mobile, fast-paced and simple operations are kings, and no one will refuse simple operations and do cumbersome actions.
So, make the URL into a QR code and swipe it to see it. It takes up a lot of space and can be placed directly on the display rack.
3.How much is Logo enough?
Some customers are full of illusions about their logo, thinking that repeated appearances will make themselves exist in the minds of consumers. Actually, this kind of operation will only make your display stand not high-end.
It is unscientific to want consumers to remember themselves by repeating Logo. Logo itself has no meaning, it is the value of the enterprise behind Logo, and Logo is actually a symbolic expression of its own corporate image.
Therefore, establishing a corporate image and building a corporate brand can make Logo have value, rather than simply repeating the logo.
4 How appropriate is the product promotion copy?
The customer said that my product has many advantages, and every point is very important. It must be placed on the display rack. Also, my display rack is for promotional purposes, and all promotional information should be placed.
Later, you will find that the promotional information on the display rack is not the most concise, the product advantage is too much, people feel that there is no focus, slogan repeated many times, distracting consumers' attention.
Therefore, the principle of Less is more applies to our display advertising.