Floor-standing paper display stands are especially suitable for lightweight products, or when space is limited in the store. They are the most popular in specialty stores, pharmacies, front yards and convenience stores, and have a significant impact on the sales of goods.
Special promotion display: value-added marketing display
Seasonal promotional themes are especially important for attracting customers at the point of sale. In addition to the most famous festivals such as Christmas and Easter, seasonal events such as Carnival, Valentine's Day, World Health Day, Mother's Day, Father's Day, Halloween, Football Championships and the Olympic Games also provide brand promotion and promotion through theme promotion. Great opportunity for sales.
Promotional display activates shoppers
At the peak season, creative promotion concepts help to effectively display products and attract new consumer groups. The right presentation concept, in the right place at the store, can trigger purchase intent and significantly increase sales. What's unique about marketing displays is that they transform brands and companies into unique in-store experiences. In addition to conveying important brand and/or product price information, these promotional displays also activate shoppers through interaction, which is an important success factor for any POS event.
Shopper interaction
Anything that can successfully drive interaction or unforgettable contact with in-store customers – sample promotions or sweepstakes, or new technologies such as QR codes or augmented reality – is a sure way to get the most attention. In terms of integrated online and offline communication, physical stores have a distinct advantage over online retail: physical retailers can display online choices next to physical display stands, but the virtual world behind the computer screen cannot provide consumers with any products. Physical contact or experience.
Guarantee attention
Large-size paper display stands for promotional displays, unusual shapes, light and movement all help to attract customers' attention. A compelling promotional booth helps to win the truth of the first time and encourages shoppers to get in touch with the product. In essence, marketing presentations are the purest form of 3D communication. The use of special surface treatments that contrast matt, gloss and UV varnish to highlight brand creativity or enhance specific brand characteristics has become very popular in recent years. Gold and silver inks, pigments, holograms or hot stamping foils are often used to enhance promotional displays and attract shoppers to pay attention to displays, products, prices, brands and/or companies. Fabric finishes, fabrics and even tactile varnishes all contribute to the physical contact between the shopper and the product.
