1. Innovation and rise in digital packaging printing
The development of digital packaging printing technology has created an unprecedented opportunity for brands to get close to consumers in close proximity. Mintel pointed out that this year will be a turning point in the development of digital packaging printing. Digital printing will no longer be used only for private ordering and limited customization of branded products, but will be on the market due to its economic benefits and short update time. The stage of the mainstream packaging market.
2. Packaging size diversification and contextualization
The design size of the packaging pays more attention to cater to the consumer's consumption needs and habits, and flexible adjustment according to the use of the scene has become a new trend in packaging design. Mintel proposes that the new packaging design size specification will be more open and diversified. It should not only provide a variety of different size packaging solutions for more consumer experience, but also should consider the packaging size and use for consumers. The compatibility of the scene and the comfort of the scene.
3. Packaging design combined with mobile devices
The involvement of modern technologies such as digital mobile phones has made product packaging design rely on people's everyday mobile phones for information communication and brand promotion, which has become more convenient and efficient, and has greatly enhanced the intimate interaction between brands and consumers. For example, Johnnie Walk, the world's largest whisky brand, released a new bottle of new technology packaging for his BlueLableWhiski last year. The bottle is equipped with a NFC near field communication sensor) label, and all the details about the whiskey can be obtained by the consumer near the bottle.
4. Less is more, packaging transparency and streamlined
According to the Mintel survey, 58% of UK consumers will check the raw materials and composition information when purchasing goods, and 76% of consumers will pay attention to the addition of artificial preservatives. Too much useless or false information can interfere with consumers' judgment and influence purchase desire. Therefore, the outer packaging that allows consumers to clearly see the condition of the product and the clean and concise label, the clear and well-organized label of the key information can win the favor and trust of consumers.
5. Flexible and flexible flexible packaging
According to the 2015 Mintel survey, 32% of consumers regard soft packaging with plasticity and variability as a modern and fashionable packaging symbol. However, how to solve the differentiation and identification of the brand image of “soft packaging era” is the key problem to be solved by various brands and packaging industries.
6 Green environmental protection packaging
According to Mintel Research, although many packaging brands have made efforts in the environmentally friendly design of packaging, the potential for the development of green and ecological packaging has not been tapped. When the price of the product is equal to the quality of the product, green environmental protection and reusability will become the decisive factors affecting consumers' desire to purchase. Therefore, brands cannot underestimate the impact of this factor on their brand competitiveness and marketing strategy.
