3. How much is enough for the logo?
Some customers are full of illusions about their logo, thinking that repeated appearances will surely make them exist in consumers' minds. In fact, this is not the case. In fact, this kind of operation will only make your display stand look not high-end.
It is unscientific to make consumers remember themselves by repeating the Logo. The logo itself has no meaning. The company behind the logo gives it value. The logo is actually a symbolic expression of its own corporate image.
Therefore, only by establishing a corporate image and building a corporate brand can the logo have value, rather than simply repeating the logo.
4. How much is appropriate for product promotion copy?
The customer has said that my product has many advantages, and every point is very important. It must be all on the display rack. Also, my display rack is for promotional purposes, and all promotional information should also be put on it.
Later, you will find that the promotional information on the display rack is not the most concise. The product has too many advantages, which makes people feel that there is no focus. Slogan repeats many times and distracts consumers.
Therefore, the principle of Less is more also applies to our display advertising.
