Point-of-sale (POS), point-of-purchase (POP), counter display unit (CDU), custom shelf-ready, and display packaging are all used to increase product appeal, allowing consumers to register your product quickly and easily in a crowded retail space.
One of the most popular styles of point-of-purchase or promotional displays is the display shipper, or shipper display. These are cleverly designed, multi-purpose packages: Shipped to a retailer in a bulk crate or master case, each individual product shipping carton opens up to form a custom display setup.
A simple tear-away, die-cut riser, or perforated panel in a shipper display allows for the package to be quickly and easily converted into a custom countertop or shelf-ready display. The reader panel creates a compact branding space that can be printed with text, graphics, or custom promotions for the product within.
Whether using custom cardboard display stands, corrugated floor displays, cardboard countertop displays, or custom cardboard floor displays, various customization options are available to best suit certain applications, and all display types can be constructed in a range of sizes to meet specific space requirements.
