The purpose of the pallet display stand is to attract the attention of customers and promote sales. In this way, the pallet display stand can make sales better, but the pallet display stand also has many small details that need to be paid attention to in order to beautify the overall image of the store and achieve the promotional effect:
1. The price label must be clear.
Must clearly indicate the brand, packaging, original price, new price and special promotions and other promotional information content, and ensure that the store shelves and Duitou promotional prices are consistent. The promotional price (or the amount of money saved) must be eye-catching, the size is more than 3 times the original price and other text, not less than other special information text in the store, in addition, directly writing the number of the special price is more attractive than writing the discount number.
2. The event card must indicate the event name, promotional gift or brand name, product name, original price, and promotional price.
3. For the purchase and gift promotion, the gift and the product must be bundled with transparent tape and displayed horizontally so that customers can see the product and the gift at the same time. When the store distributes the gift uniformly, at least one sample must be bundled and displayed to the consumer.
4. At least one packaged gift should be taken out, open the package, and hang or put the gift on the top of the pile, so that consumers can see it at a glance.
5. The bottle box is separated and displayed.
After the products are stacked, some packages are removed and displayed as bottles. Bottle-shaped display on Duitou can improve visual impact and increase consumers' desire to buy.
6. Abandon the display on the pile of worn-out packaging.
Dilapidated packaging is easy for customers to think "this is a slow-moving product and will expire", so the packaging on Duitou must be complete.
Similarly, there are several situations that are suitable for making pallet display stand separately.
First, the frequency of promotions on competing products is high, or the promotion on competing products during the Spring Festival is unstoppable. At this time, you need to keep Duitou resources in your hands as much as possible.
The second is that competing products have already been promoted. You can set up a few piles around him and intercept them diversified from other locations.
The third is to intercept consumers terminally in several better locations, and at this time, separate pallet display stand should be used.