1. POP is the abbreviation of English (pointofpurchaseadvertising). The literal translation is "point of purchase advertisement", and the free translation can be called "store advertisement". The main function of POP advertising is to stimulate and guide consumption at the time and place of sale. POP advertising has penetrated into various sales activities after more than half a century of development since the 1930s. Broadly speaking, as long as it is related advertising and publicity for the purpose of selling at the point of sale, it can be classified as POP advertising. POP advertising can be divided into two types: outdoor and indoor. Outdoor POP advertisements mainly include signs, flags, posters, etc., while indoor POP advertisements are of various types, ranging from shop windows, walls, as small as flyers, price cards, etc. Etc., a popular assistant for fashion sales in Europe and America is the paper shelf. It is the crystallization of art and technology. It can be harmoniously combined with commerce to create higher business opportunities.
2. The production materials of the paper shelf are mainly printing paper and high-hardness cardboard, which are strong and durable, low in cost, short production cycle, easy to disassemble and transport, recyclable, environmentally friendly and pollution-free. Our display rack products mainly serve food, oil, clothing, sporting goods, IT products, daily necessities, automotive supplies, books, etc., and have spread to all walks of life. According to the customer's CIS system, we can design a perfect display stand for displaying the product characteristics for free, and cooperate with the customer's CI and promotional slogans to make the product prominently displayed in front of the public, which expands the publicity and unifies the company's image. More effectively improve the company's brand image status in the public, and then produce greater economic benefits.
