Tic Tac is a chewing gum brand from Italy. It was founded in 1969 and belongs to Ferrero Confectionery. Its quirky and interesting name comes from the "Dee" when the chewing gum lid is closed and the "Dee" when the lid is opened.
Recently, Tic Tac has launched three new T-Taste Gum (Tic Tac Gum) in the United States, which are fresh, mint and watermelon flavors.
In order to promote new products, Tic Tac used paper shelves with large-format advertising to sell in terminal retail.
When I saw this half-tray paper pile, many people were curious: Do small things like chewing gum need such a large paper stacking device?
In fact, Tic Tac's approach is not simply to set up products, more intention is to promote new products.
Visible from the shape, the large-format dark blue is quite in line with the characteristics of chewing gum, giving people a cool and cool feeling. With three large-format product patterns, it has a visual impact and deepens consumers' impression of new products.
Tic Tac chose to tell consumers the new tastes in the form of paper stacks, which not only saved a large amount of advertising costs, but also showed consumers what our new products are, more directly and more specifically, to consumers. Brought a different experience from the past.
Therefore, the majority of supplier friends, if you do not plan to spend too much on media advertising, you can learn about Tic Tac's approach, the effect is more direct and faster!