Consumption upgrades make customers no longer satisfied with ordinary supermarket purchases, and supermarkets with selling points and atmosphere are more popular. Liquor products seem to fit consumers' pursuit of exquisite life, which makes the wine area gradually become one of the areas in the supermarket that cannot be underestimated.
The wines sold in the supermarket are rich and varied. How to display these wines? How to create a high-end and suitable supermarket wine area? Let's take a look at the fashion shelf editor!
One, the design points of the supermarket wine area
The creation of the wine area must not be carried out blindly. It must have a clear design direction. The following are the 4 key points of the design of the wine area organized by the fashion shelf editor:
1. Location selection: The wine area is often arranged near the beverage area and the imported food area. These are related and best-selling products, which are conducive to driving wine sales.
2. Determination of the overall style: The design of the wine area must be consistent with the positioning of the supermarket, but it must also create a unique exquisite atmosphere for the wine area to highlight the presence of the wine area.
3. Demand for wine display: Different wines have different storage requirements, and different methods of display are used to better extend the storage time of wines.
4. The choice of shelves should be professional: the price of wine products is expensive but the packaging is fragile. Only by choosing professional and high-quality wine shelves can we ensure that the supermarket will not cause loss.
Second, the selection method of supermarket wine shelves
The variety of wines sold in supermarkets is rich, and the display of different wines cannot be generalized. Operators must adopt different styles of shelves and display methods to make wines conducive to long-term storage. The editor of Fashion Shelves summarizes the shelf selection methods for several common wines:
1. Choose according to the storage method of the wine
Room temperature storage: Most of the beer, white wine and red wine are suitable for room temperature storage, so under the premise of ensuring the quality of the shelf, you can choose the common double-sided red wine rack and single-sided red wine rack display on the market.
Refrigerated storage: Some foreign wines, and in order to meet the needs of customers to buy cold beer in summer, supermarkets also need to store some wines in cold storage. At this time, choosing a freezer or air curtain cabinet is more suitable for display.
2. Choose according to the type of wine
Red wines: Red wines are most suitable for display at an angle of 45 degrees. Therefore, it is necessary to choose those shelves that can freely adjust the height and inclination of the shelf, which is more conducive to long-term storage of red wine and guarantees high-quality taste.
Non-red wine: such as beer, white wine, fruit wine, foreign wine, etc., there is no special display requirement, and common red wine shelves can be used and placed upright like ordinary canned goods, so that the display is more efficient and convenient.
3. Choose according to how expensive the wine is
Cheap wine: A bottle of wine with a price between 100-500, which is the most frequently bought supermarket wine by customers. It is necessary to use open shelves to display them, so that it is more convenient for customers to freely choose and pick them up.
Expensive wines: In some imported supermarkets and boutique supermarkets, high-end wines with a price of more than 1,000 will be sold to meet higher consumer demand. Such wines should be specially displayed in wine cabinets with glass cabinet doors, and the sales staff should pick them up for customers to avoid loss.
Third, the design style of the supermarket wine area
After understanding the display methods of different wines, how to create a holistic and exquisite high-end wine area? The fashion shelf editor summarizes several different wine area design styles for everyone, let's take a look:
1. Display against the wall
puts the exquisitely packaged wine against the wall, which not only gives the wall a new display function, but also plays the role of decorating the wall, making the whole wall instantly upscale.
2. Center display
Exquisite wines must of course be set off with exquisite shelves and decorations! Use wooden floors and wooden shelves to match, so that the entire wine area exudes an ecological pastoral atmosphere, and the use of goblet as a ceiling is more creative.
3. Island display
Displays the main red wine on the promotion table, forming a push head like an island, creating a sense of hierarchy that is wrong. And use red and green grapes, leaves, wooden boxes and other small accessories to "hide" the promotion table to make the wine display more full.
4. Thematic display
The wines of different varieties, brands and degrees are displayed together, some are neatly placed on the booth, the other is decorated with wooden boxes, and some are packed in exquisite gift box packaging bags to create a rich variety. There is also a special wine display area with a clear theme.
5. Creative display
Uses the shelves with the appearance of red wine bottles as the promotional racks for red wine, so that the display effect of the whole red wine can be magnified and become the symbol of the wine special area, attracting customers' curious eyes.
6. Pack column display
The four-sided heightening design of the wall shelf hides the pillars. Where can I see the abrupt appearance of the pillars? Using wine display to decorate the pillars increases the supermarket display area and unifies the style of the entire wine area.
An exquisite supermarket wine area can not only make the wine displayed in it appear high-end, but also use the atmosphere created by the display to resonate with consumers pursuing exquisite life, thereby promoting wine sales, and even good for the entire supermarket. Sensitivity doubled. Therefore, the beverage area of the supermarket also needs to be carefully built by the operators!
