Supermarkets are larger than convenience stores and more complex than convenience stores. In the face of a wide range of commodities, how to display them perfectly to achieve the goal of beautifying the supermarket environment and increasing the sales of commodities is a difficult problem for every operator.
In response to the problem of supermarket display, Fashion Shelves has introduced you to the detailed display of the fruit and vegetable area and the bulk area of the wine area. Today, Shenzhen Fashion Shelves will bring you the display of the supermarket snack area. If you don’t understand, let’s learn together. .
What is the key to the display in the snack area of the supermarket?
How to create the perfect snack area? There are three key points: understand the precautions for display, clarify the multiple ways of display and choose the right supermarket shelf.
Different display design and display props selection will have different effects on merchandise sales. What should I do? Then look down!
What are the precautions for display in the snack area?
The purpose of the display is to make the supermarket environment more tidy and orderly, so that the products can be better displayed in front of customers. Shenzhen Fashion Shelves reminds you that before displaying the snack area, we should understand these 4 precautions:
1. Correctly match the price tag
The correct price tag allows customers to better understand the price of the product and further clarify the purchase intention. Therefore, when displaying snack products, you must pay attention to correctly matching the price tag with the corresponding product, so as to avoid unnecessary price disputes and make customers feel distrustful.
2. Different categories should be separated
Different brands, different packaging, and different types of snacks should be placed separately to make the supermarket shelf display more orderly. For example, puffed food and candy should be separated; bottles and bags should be separated; large brands and small brands should not be placed on the same layer of supermarket shelves.
3. Don't waste the gold display space
The gold display position is in the middle of the supermarket shelf, which is a parallel position of the customer's line of sight. When displaying, large packages should be placed on the lower shelf; small packages should be placed on top; low margins should be placed in the corners. Don't waste the gold display space.
4. Choose the correct display method
Different products are displayed in different ways. Wrong display will not only make supermarket shelves cluttered and disorderly, but can even affect customers' access, thereby affecting the sales of products. Only by mastering the correct display method can the products maximize the sales value.
What are the display methods of the snack area?
Since the correct display of goods is so important, do you know what are the ways to display snacks in supermarkets? The editor of Fashion Shelves has compiled the following 6 points for you:
1. Pallet display
Puffed food is a key product in the snack area. Puffed foods of the same specifications are spread all over the shelves during display to stimulate customers' desire to buy with a sense of volume.
2. Hanging display
Some snack foods are packed in bags. If they are placed directly on the shelf of the supermarket shelf, they will appear messy. Therefore, they need to be hung on display to display these snacks to customers in a more orderly manner.
3. Stacked display
Some commodity packages have large bottom contact surfaces, such as barreled instant noodles and canned preserves, which can be directly stacked and displayed on supermarket shelves, which can make more reasonable and effective use of shelf space.
4. Combination display
Displaying related snack food groups together can help increase the sales of multiple products. For example, putting instant noodles with ham, drinks, bread and milk together are all manifestations of the combined display.
5. Vertical display
Some boxed snacks can be displayed vertically and placed on supermarket shelves, which will be more conducive to the display of goods, convenient for customers to see the information on the packaging at a glance, and convenient for customers to take.
6. Creative display
Supermarket display shouldn't be a rigid and serious thing, and occasionally you can relax and do some creative themed displays to create an active atmosphere and create an experiential shopping atmosphere.
7. Bulk display
For some small snacks sold in bulk, it is not suitable to be placed directly on conventional supermarket shelves, and special bulk display baskets are needed for bulk display. (Extension: 6 methods and 4 details, teach you how to manage the bulk area)
How to choose the shelves in the snack area of the supermarket?
A good shelf is the first step to a good display. How to choose a shelf suitable for display of snacks is the key that cannot be ignored in the display design. The following fashion shelves will answer you from three perspectives, how to choose the shelves for supermarket snacks.
1. Choose the shelf material according to the location of the supermarket (the choice of material: steel wood or steel)
Before choosing a shelf, you should first consider the positioning of the supermarket. If it is a boutique supermarket, it is recommended to choose more high-end steel-wood shelves; ordinary community convenience supermarkets are suitable for choosing more affordable steel shelves.
2. Choose the shelf style according to the layout design (the choice of style: single-sided or double-sided)
Different layout designs have different requirements for shelf styles. If you need to put it against the wall, you must use a single-sided supermarket shelf; otherwise, choose a double-sided supermarket shelf. But under normal circumstances these two shelves will be used.
3. Choose the shelf configuration according to the way of display (the choice of configuration: hook or laminate)
Different display methods require different shelf configurations to support. For example, if you want to hang the display, you must be equipped with hooks on the supermarket shelves, and it is best to choose a detachable square hook, which can be replaced with a laminate in the future, and the display method can be changed at any time.
Supermarket display design is an intuitive manifestation of the image of a supermarket, and it is also an important link to enhance the supermarket environment, create a comfortable shopping atmosphere, and enhance the shopping experience of customers. Every operator cannot ignore it.