Basic shelf
1. It is necessary to achieve a full array of shelves, add goods in time, and avoid allowing customers to see the shelves and the baffle behind the shelves;
2. The display volume and display area of best-selling products and special products should be fully reflected;
3. The sub-category of commodities should reflect the function and price band display (currently, only the department store department is required to do the price band display);
4. The vertical display should be fully reflected (but the vertical display is not suitable for products with too small volume such as small pieces of candy), and the dividing line between the vertical display of different items must be clear, neat and orderly;
5. Only one display position for each single product is allowed. Cross display and multiple display are prohibited, and the display surface of each single product on the basic shelf shall not be less than 2 (the width shall not be less than 15 cm)
6. Single products shall not be displayed across shelves (except for large single products such as toothpaste, towels, paper towels, diapers, health care products, storage boxes, shoe racks, etc.);
7. It is not allowed to display a single product behind (or below) another single product, and keep the upper and lower sides of the same display surface consistent;
8. All products must be displayed on the front of the customer, not upside-down or obliquely placed;
9. Impulsive products (special prices/news/new products) should be displayed on the shelf near the main aisle or in the golden display section, and the first-line brand display should be fully reflected;
10. Pay attention to safety in display, including product and customer safety:
(1) The merchandise display must not exceed the shelf to prevent collisions between customers and employees;
(2) The shelf installation must be stable and fixed, and the goods placed on the shelf must not be overweight;
(3) The shelf installation must be stable and fixed, and the goods placed on the shelf must not be overweight;
(4) It is not allowed to take or replace the guardrail used to protect the goods on the shelf at will;
(5) The height of the merchandise displayed on the top layer must not exceed the height of the shelf itself, and the display must be neat and beautiful;
(6) Commodities that are packaged with display signs must be placed in accordance with the requirements of the signs.
11. The displayed goods must not have packaging damage/deformation, lack of accessories, quality damage, etc.;
12. Commodity display should pay attention to the harmonious collocation of colors, and can be appropriately embellished/matched with decorations to activate the display atmosphere to attract customers and increase sales;
13. The display levels and display methods of adjacent shelves must be consistent (except for those that need to be displayed in a misplaced position due to different product specifications);
14. The top of the product should be at a distance of two fingers from the bottom of the upper layer; the distance between the product and the outer horizontal line of the layer should be one finger (2CM);
15. The shelf label must be consistent with the product, so as to achieve "one item, one sign", just like when a single product is displayed on several shelves, shelf labels should be placed on each shelf, and all shelf labels should be Placed in the lower left corner of the first face product, and vertically aligned with the first face product
16. Out-of-stock products must use out-of-stock labels, and their display spaces must be vacant as required;
17. Commodities such as small household appliances, kitchenware, and wardrobes must use "stock digital cards";
18. Commodities such as strollers, cribs, bicycles, etc. must be 100% hung with a "price comparison card";
19. Strictly implement "first in, first out";
20. For products that need to use the store code, the store code must not fall off, be damaged or ambiguous, and be 100% "one item, one code";
21. Goods such as luggage and bags are required to have a full appearance, and soft-packed goods on display should be filled with paper or other fillers;
22. Single products in large packages (large specifications) should be displayed on independent basic shelves for full display;
23. Keep goods and shelves clean and tidy at all times;
24. The display requirements of the display layer:
(1) The products on the display layer must be best-selling products with fast turnover;
(2) There should be no less than two single products on the basic shelves in each section;
(3) Vertical display should be made;
(4) Only one column is allowed to be displayed, and the shelf is not allowed to be displayed in order to reasonably control the inventory. Excessive inventory is strictly prohibited;
(5) The shelf life of the products on the display floor shall not be less than one year;
(6) Must be replaced once a month;
(7) The commodities displayed on the display layer of the basic shelf in the same section must be in the same subcategory as the commodities displayed on the basic shelf;
(8) When adding goods, first remove the goods on the display layer and add them to the basic shelves, and then transfer the goods from the warehouse to the display layer, so as to strictly achieve "first in, first out";
25. The merchandise displayed on the hanging column must be balanced, full and beautiful, and it is strictly forbidden to hang vacant;
26. Inventory must be placed on the bottom of basic shelves such as baby carriages, wardrobes, and shoe racks;
N frame standard
1. The same N rack must display similar products with the same price
2. The N shelf display must comply with safety principles;
3. The display of N racks must be full and tidy, and its display volume shall not be less than 60% of its maximum display volume;
4. The N shelf shall not display products with damaged/deformed packaging, missing accessories, or damaged quality;
5. The goods displayed on the N shelf shall not exceed the length, width and height of the N shelf;
6. All products of N shelf must be displayed frontally to customers;
7. The uppermost layer of the N shelf is only allowed to display a single product, not the entire box of products;
9. The merchandise displayed on both sides of the N shelf for promotion and hanging on the net should be related to the merchandise displayed on the N shelf or basic shelf;
10. The shelf label of the N shelf must be in place in time and consistent with the commodity/POP, and must be placed at the left end of the second layer of the positive number of the N shelf;
11. All kinds of price signs of N racks must be correct, obvious, appealing, and consistent with the goods;
12. N shelves shall not display commodities with a shelf life of less than one month;
13. For products that must use the store code on the N shelf, the store code must not fall off, be damaged or ambiguous, and be 100% "one piece, one code";
14. The N frame strictly follows the "first in, first out" principle;
15. N shelves of goods, shelves, floors, corners, etc. are kept clean and hygienic at all times;
16. The height of the N stack head (NT) is uniformly 1.1-1.3 meters;
17. The bottom of the N shelf should also display the full box of goods (limited to the goods that have a full box of purchase requirements);
The standard of oblique mouth basket
1. The diagonal basket of the basic shelf must be placed with shelf labels and a special price tag should be used to ensure "one item, one sign"; all shelf labels should be placed in the lower left corner of the first face product, and must be in line with the first face position. The products are aligned vertically;
2. Commodities shall not be mixed or misplaced;
3. The display must comply with safety principles;
4. The display must be full, neat, beautiful and layered;
5. Products with damaged/deformed packaging and damaged quality shall not be displayed;
6. The displayed goods shall not exceed the diagonal basket;
Pallet Display Stand Standard
1. The bottom of the pile must be backed by a special pad, and the goods must not directly touch the ground;
2. The stack display must be safe and standardized;
3. The pile display must be full and vigorous, and its display volume shall not be less than 60% of its maximum display volume;
4. Pallet display shall not display goods with damaged/deformed packaging, missing parts, or damaged quality;
5. The display length and width of the pile head goods shall not exceed the size of the pile head base, and its height must meet the requirements (the main aisle pile head height is 1.5 meters, and the auxiliary passage pile head height is 1.3 meters);
6. There must be a passage between pallet display and pallet display and allow shopping carts and flatbed carts to pass through;
7. The special area allows two stacks to be combined for display;
8. The dedicated brand image shelf (cabinet) must not display other brands of goods, and its promotional posters or inkjet paintings must also be specially dedicated;
9. The pile head can only be bottomed in the original box, and the color is required to be close, not exceeding 60% of the total pile head;
10. The full box of goods should be displayed on the stacker at the same time to facilitate customers to purchase the full box of goods;
11. Pallet stand must be equipped with highly appealing POP/promotion posters and shelf labels, and the POP/promotion posters and shelf labels should be consistent with the products;
12. The goods displayed on pallet displat rack shall not expire or deteriorate;
13. The store code must not fall off, be damaged, or ambiguous for products that need to use the store code;
14. Pallet stand commodities should be agreements, specials, newsletters, best-selling, seasonal commodities or new commodities;
15. The store code must not fall off, be damaged, or ambiguous for products that need to use the store code, and keep the "one code per piece" for similar products;
16. Pallet displays pays attention to the principle of "first in, first out";
17. Commodities, bases, floors, corners, etc. are kept tidy and hygienic at all times;
18. For small cans (bottles) of beverages, beer and other commodities, the stack must have a whole (box) product display, that is: the stack of such commodities should be divided into two, half of which display scattered commodities, and half Display the full box of merchandise.
19. The pile of promotional goods on the main aisle shall not be less than two pallets;
Gusset and column standards
1. The goods displayed on the column must be balanced, tidy, safe and beautiful;
2. In principle, only one single product is allowed to be displayed on each side of the column, and no more than two single products at most, and must be displayed vertically;
3. It must be equipped with a dedicated POP with strong appeal, and the POP should be consistent with the product, without placing shelf labels;
4. It is not allowed to hit piles around the column or stack oblique baskets or other objects, and the image effect of the gusset column should be fully demonstrated;
5. All products must be hung up front to the customer;
6. The uprights must be kept clean and tidy, and no scribbling or posting is allowed;
7. The goods at the bottom of the column should be kept at a distance of 80 cm from the ground, and the top should be flush with the column;
8. Special attention should be paid to "first in, first out" for the commodities displayed on the gold display section and bottom/top;
Hook standard
1. The displayed goods must be neat, safe and beautiful;
2. The goods must be added in time to avoid allowing customers to see the vacant hooks and the baffle/back net behind the hooks (except for the hooks of out-of-stock items);
4. The shelf label must be consistent with the product, "one item, one sign", and should be placed neatly;
5. Products should be displayed vertically;
6. Each hook is only allowed to display the same single product;
7. All products must be displayed on the front of the customer;
8. The displayed goods must not have packaging damage/deformation, quality damage, expiration, deterioration, etc.;
9. The horizontal distance between each hook should be balanced and keep a finger distance to ensure tidiness and order;
10. For products that require store codes, the store codes must not fall off, be damaged, or ambiguous, and keep the "one piece, one code" for similar products;
11. Commodities, shelves, hooks, floors, corners, etc. are kept clean and hygienic at all times.
Promotion Wall Standard
1. The products at the bottom of the promotion wall should be kept at a distance of 80 cm from the ground, and the top should be flush with the promotion wall;
2. The display must be neat, full, and vigorous, and must be added in time;
3. Products should be displayed vertically;
4. The products on the promotion wall should be specials, news, best-selling, seasonal products or new products;
5. If the whole box of goods is displayed, the outward display surface of the box body should be removed or cut box display;
6. Must be equipped with a strong appealing POP/promotional poster, and the POP/promotional poster should be consistent with the product, without placing shelf labels;
Freezer Standard
1. The display must be full and tidy, and goods must be added in time;
2. The displayed goods shall not exceed the freezer, and shall not cover the freezing air curtain of the freezer, so as not to hinder the refrigeration;
3. It is not allowed to display a single product behind (or below) another single product;
4. All products must be displayed on the front of the customer;
5. The displayed goods must not have packaging damage/deformation, quality damage, etc.;
6. The shelf label must be consistent with the product, 100% "one item, one sign", all shelf labels should be placed in the lower left corner of the first side of the product, and vertically aligned with the first side of the product;
7. Products with damaged/deformed packaging and damaged quality shall not be displayed;
8. It is not allowed to display commodities with a shelf life of less than one month;
9. Strictly follow the "first in, first out" principle;
10. All kinds of best-selling beverage water/beer (such as Red Bull, Wangzai Milk, Pure Water, Pepsi, Coca-Cola, Wanglaoji, Qingdao/Blue Ribbon/Pearl River/Jinwei/Heineken Beer, etc.) Freezers must be displayed and available at any time Ensure sufficient volume.
11. The freezer must be kept clean at all times, free of stains, stagnant water, debris, mosquitoes, etc.;
Tobacco and wine cabinet
1. The display must comply with safety principles;
2. The display must be neat, the first floor is a single package of goods, and the corresponding striped goods are displayed below;
3. The display must be full of beauty, taste, artistry and level;
4. Products with damaged/deformed packaging and damaged quality shall not be displayed;
5. Commodities worth more than 1,000 yuan must be displayed in empty packaging;
6. The doors of valuable commodities must be locked from time to time;
7. Projection lamps or other special lamps should be fully utilized;
8. All kinds of special display props (such as wine racks, display stands, etc.) should be fully and effectively used;
9. The shelf label must be in place in time, consistent with the product/POP, and placed correctly/orderly;
10. Out-of-stock products must use out-of-stock labels, and their display spaces must be vacant as required;
11. The price indication of the main product must be correct, obvious, and consistent with the product;
12. The displayed goods shall not expire or deteriorate;
13. The store code must not fall off, be damaged, or ambiguous for products that need to use the store code;
14. Commodities, shelves, floors, corners, etc. are kept clean and hygienic at all times;
Ground cage standards
1. The display must be full, vigorous and hierarchical, and its display volume shall not be less than 60% of its maximum display volume;
2. The display must be neat, safe and beautiful;
3. All the commodities around the ground cage should be displayed in front, upright or hanging;
4. Must be equipped with strong appealing POP/promotion posters and shelf labels, and the POP/promotion posters and shelf labels should be consistent with the products;
5. The same or related commodities should be hung on the periphery of the ground cage, and pay attention to being plump and beautiful;
6. The commodities in the ground cage should be placed neatly, facing outwards;
7. It is not allowed to display commodities with a shelf life of less than one month;
8. Strictly follow the principle of "first in, first out";
Increase high-rise display
1. The entire product is displayed with the front face outwards, the inside and the outside are the same, to ensure that a product has at least one side position, and the completely filled "storage label" is neatly posted on the lower left corner of the front of the box;
2. Pay attention to safety and stability when placing goods: place bulky/heavy goods on the bottom, and anti-pressure/breakable goods on the top;
3. It should not be placed too high, and keep a distance of 50 cm from the lamp, sprinkler, smoke detector, etc.;
4. Arrange according to the category/variety of the goods, as far as possible to correspond to the goods on the shelf, non-original box goods must be displayed in the packaging box of the same kind of goods, and must be neatly posted on the front of the box with a filled-in "storage label" Lower left corner
5. It must be placed in accordance with the requirements of the product display label;
6. Place the original box or the whole box of goods as much as possible on the high floor. The non-original box requirements are as follows:
(1) Only one single product can be placed in a box of food/supplies, and a maximum of two single products can be placed in a box in a department store;
(2) The completed "storage label" must be neatly posted on the lower left corner of the front of the box.
Imported goods display
1. Imported goods must have 100% Chinese labels;
2. Any imported product must be equipped with a product promotion card, and the POP/promotion poster should be consistent with the product, and clearly mark and explain the characteristics, functions, methods of use, and precautions of the imported product;
3. The display must be neat, safe and vigorous, and must be added in time;
4. The displayed goods must not have packaging damage/deformation, quality damage, expiration, deterioration, etc.;
5. The display must be full of beauty, taste and artistry to fully demonstrate the uniqueness and level of imported goods;
6. Projection lamps or other special lamps should be fully utilized to better create a sales atmosphere in the imported goods display area;
Gift sample display
1. Gifts that can be bundled must be bundled with their corresponding products;
2. The gifts/samples should be placed in the base when displaying
In the middle part of this shelf (including Duitou/N shelf/promotional wall/ground cage, etc.), the POP should clearly indicate the “gifting method, gift location, distribution time limit” and other terms of the gift in order to fully display it to customers. And the POP should be of moderate size to avoid covering up goods and gifts;
3. The gifts/samples must be safe and beautiful when displayed;