Supermarkets are larger than convenience stores and more complex. In the face of a wide range of commodities, how to display them perfectly to achieve the goal of beautifying the supermarket environment and increasing the sales of commodities is a difficult problem for every operator.
What is the key to the display in the snack area of the supermarket?
How to create a perfect snack area? There are three key points: understanding the precautions of display, clear display of multiple ways and choosing the right pop display shelves.
Different display design and display props selection will have different effects on merchandise sales. What should I do specifically? Let's look down!
What are the precautions for display in the snack area?
The purpose of display is to make the supermarket environment more tidy and orderly, so that the products can be better displayed in front of customers. The editor of Fashion Shelves reminds you that before displaying the snack area, we should understand these 4 matters needing attention:
1. Correctly match the price tag
The correct price tag allows customers to better understand the price of the product and further clarify the purchase intention. Therefore, when displaying snack products, you must pay attention to correctly matching the price tag with the corresponding product, so as to avoid unnecessary price disputes and make customers feel distrustful.
2. Different categories should be separated
Different brands, different packaging, and different types of snacks should be placed separately to make the supermarket shelf display more orderly. For example, puffed food and candy should be separated; bottles and bags should be separated; large brands and small brands should not be placed on the same layer of supermarket shelves.
3. Don't waste the gold display space
The gold display is located in the middle of the supermarket shelf, which is a parallel position of the customer's line of sight, which allows the product to get a larger display and attract customers to buy. When displaying, large packages should be placed on the lower shelf; small packages should be placed on top; low margins should be placed in the corners. Don't waste the gold display space.
4. Choose the right display method
Different products are displayed in different ways. Wrong display will not only make supermarket shelves disorderly and disorderly, but also affect customers' access, thus affecting the sales of products. Only by mastering the correct display method can the products maximize the sales value.
What are the display methods of the snack area?
Since the correct display of goods is so important, do you know what are the ways to display snacks in supermarkets? The editor of Fashion Shelves has compiled the following 6 points for you:
1. Volume display
Puffed food is a key product in the snack area. Puffed foods of the same specifications are spread all over the shelves during display, and the display of volume is to stimulate customers' desire to buy.
2. Hanging display
Some snack foods are packed in bags. If they are placed directly on the shelf of the supermarket shelf, they will appear messy. Therefore, they need to be displayed on display to make these snacks more orderly displayed to customers.
3. Stacked display
Some commodity packages have large bottom contact surfaces, such as barreled instant noodles and canned preserves, which can be directly stacked and displayed on supermarket shelves, which can make more reasonable and effective use of shelf space.
4. Combination display
Displaying related snack sets together will help increase the sales of a variety of products. For example, putting instant noodles with ham, drinks, bread and milk together are all manifestations of the combined display.
5. Vertical display
Some boxed snacks can be displayed vertically and placed on supermarket shelves, which will be more conducive to the display of goods, convenient for customers to see the information on the packaging at a glance, and convenient for customers to take.
6. Creative display
Supermarket display shouldn't be a rigid and serious thing. You can relax occasionally and do some creative themed displays to create a lively atmosphere and create an experiential shopping atmosphere.
7. Bulk display
For some small snacks sold in bulk, it is not suitable to be placed directly on conventional supermarket shelves, and special bulk display baskets are needed for bulk display. (Extension: 6 methods and 4 details, teach you how to manage the bulk area)
How to choose the shelves in the snack area of the supermarket?
A good shelf is the first step to a good display. How to choose a shelf suitable for display of snacks is the key that cannot be ignored in the display design. The following fashion shelf editor will answer you from three perspectives, how to choose the shelf for the supermarket snack display.
1. Choose the shelf material according to the location of the supermarket (the choice of material: steel wood or steel)
Before choosing shelves, you should first consider the positioning of the supermarket. If it is a boutique supermarket, it is recommended to choose more high-end steel-wood shelves; ordinary community convenience supermarkets are suitable for choosing more affordable steel shelves.
2. Choose the shelf style according to the layout design (the choice of style: single-sided or double-sided)
Different layout designs have different requirements for shelf styles. If you need to place it against the wall, you must use a single-sided supermarket shelf; otherwise, choose a double-sided supermarket shelf. But under normal circumstances these two shelves will be used.
3. Choose the shelf configuration according to the display method
Different display methods require different shelf configurations to support. For example, if you want to hang the display, you must be equipped with hooks on the supermarket shelves, and it is best to choose a detachable square hook, which can be replaced with a laminate in the future and the display method can be changed at any time.
Supermarket display design is an intuitive manifestation of the image of a supermarket. It is also an important part of improving the supermarket environment, creating a comfortable shopping atmosphere, and enhancing the shopping experience of customers.
The above is the related issues of supermarket snack display introduced by the editor of Fashion Shelf. In fact, these display methods are used by Wal-Mart, Renrenle and Carrefour.
