Marketing Analysis for POP Corrugated Cardboard Display
Corrugated cardboard display rack is a kind of POP (Point of purchase) display rack, also known as the POP corrugated cardboard, paper products to the transformation of the advertising media to try a new application, it has direct influence on product sales.Look from the functionality, corrugated display should be focused on bring to the attention of consumers to purchase goods produced before, interest, desire, memory, and a series of psychological activities.In addition to the decoration design element such as color, text and pattern of POP advertising is reflected on the use of function, also must satisfy the display of goods, to convey information and the function of selling goods, and must have a personalized design modelling and structure.Therefore, as one of corrugated cardboard extend in the direction of product development, corrugated cardboard display shelf is unique advantages, make full use of corrugated cardboard itself to meet the use function of alternatives or improve the function of the use of substitutes, create the superior price to win customers.
Foreign market prospect
The use of corrugated cardboard display shelf early in Europe and the United States, is widely used in food, cosmetic, household appliances, alcohol, etc.International POP association has more than 30 years history, has branch and branch offices in many parts of the world, but in Asia, currently has a branch in India.Europe and the United States many packaging companies believe that by making corrugated reveal frame, can improve enterprise's technical level and the enterprise sales ability, thus using the users and manufacturers are very much.In countries such as Japan, Europe and the United States, with the rapid development of economy, especially the rising environmental concerns of the corrugated cardboard display frame is gradually replacing other types of POP reveal frame, used in terminal sales market is very popular, this is because: the European and American countries of consumers trust on television advertising is low.In the United States, television viewers could television advertising to filter out, take the initiative to choose to watch ads, so many foreign businessmen would television advertising as the main means of marketing.In the mode of terminal sales, they are very pay attention to the role of POP display, adopt all kinds of display shelf in the supermarket shopping mall for promotion.