Paper shelf design is an important part of the marketing of enterprise paper shelf products. Because the paper shelf design is related to the sales of the displayed products and the increase in popularity. It is the implementation of marketing strategy, a medium of communication, and economic benefits. It is necessary to be good at using and skillfully using the paper shelf design. In order to facilitate the combination of the corporate product concept and the designer's paper shelf design concept to jointly design the belief of an excellent paper shelf design, looking at the current paper shelf design, there are many problems, which are summarized as the following eight.
Problem 1: The designer's idea of the product to be displayed is unclear or inaccurate
I want everyone to buy this product. The product positioning is too general, so the paper shelf design cannot communicate with consumers in a targeted manner and capture their hearts. No one would believe in buying a medicine that can cure all diseases. Many successful product positioning is often narrow, but it can accurately hit the target.
Problem 2: The marketing mission role of the product is not defined, and the grade and sense of value of the product cannot be reflected in a harmonious manner.
The paper shelf can be regarded as the outer garment of the product, just like the outer garment of a person, the first impression of the product is presented from the design of the paper shelf. For products with high-quality connotations, the paper shelves are designed to resemble stalls; for products that originally have no content value, the paper shelves are designed to be elegant and luxurious, discouraging consumers or creating a feeling of inconsistency in value, and cannot be purchased again or even eventually. Give up continuous purchases-any discordant match is a failure.
Problem 3: The information layer arrangement of the products to be displayed is unreasonable, the priority is unclear, and the information obtained by the paper shelf design is inaccurate.
A lot of information that needs to be seen intuitively has to be searched by consumers. This is the design effect of paper shelves is not good, and customers in front of the paper shelves cannot be caught instantly. The vision is weak, and they are submerged in the paper shelves of other products, or even placed on the paper shelves. I can't see it from above.
Problem 4: The function of the paper shelf is not fully utilized. For example, the combination of paper shelf design and advertising, the combination of paper shelf design and promotion, etc., as well as the design of the paper shelf itself (the category of industrial design design).
Question 5: The vast majority of domestic paper shelves have no signs. When the paper shelf is designed, the usage method of the displayed goods, etc, or the product identification is not comprehensive. In terms of iconization of information, it is still not in line with international standards.
Question 6: A company's products are not like a family when placed on paper shelves. The reason is that the design styles of paper shelves are different.
Problem 7: Imitation is more serious