Pallet Display Stand is to beautify the storefront and stimulate consumers, rather than simply put the products together. Good merchandise display layout can not only display merchandise and enhance brand image, but also create brand atmosphere and increase brand sales.
When engaging in promotional activities, many shops pay special attention to the layout of the Pallet Display Stand in order to attract eyeballs and set off the atmosphere.
Therefore, the Pallet Display Stand uses pops, posters, and explosive signs as low-cost and efficient decorations, which are widely used for publicity, and are cleverly displayed and integrated with retail terminals. They not only become tools for creating the atmosphere of the event, but also Acting as a silent promoter, making a big contribution to product sales!
A good display paper stacker must pay attention to the seven elements of location, display, merchandise, shape, information transmission, safety, and misunderstandings. Only in this way can it attract consumption and promote sales.
First: the choice of Pallet Display Stand location
The Pallet Display Stand is usually located near the entrance of the store, because the entrance of the store has a large flow of people and there are many opportunities for product exposure. In addition, the Pallet Display Stand position should not affect the entry and exit of the main channel. For example: the sales promotion location in front of the cashier counter; the location of the store’s traffic line intersection point; the first stack location on the right side of the store entrance; the stack location in front of the main aisle on the front of the store entrance; stack head locations at both ends of the aisle; product end racks The location of Duitou, etc., can be summed up in one sentence. The most conspicuous is the place where the passenger flow gathers the most.
Of course, retail stores do not lack good stacking locations. What should you pay attention to when choosing stacking locations?
①Try to avoid being adjacent to similar competing products or adjacent to the stacks where the price of this product is higher or the promotion intensity is lower than that of the competing products;
②Try to avoid setting up pile heads at dead ends on both sides of the store entrance;
③Try to avoid setting up stacks next to strong-smelling goods. When encountering strong-smelling goods, most consumers will choose to take a detour.
Second: display skills
In order to increase the expressiveness of the product and attract the attention of consumers, paper stacks of different shapes can be placed according to the packaging of the product and the needs of brand promotion.
The paper stacker display should not be too high or too low. The height should fall within the range of vision that customers can see most easily. At the same time, it is convenient for customers to take the goods. Generally, the height is 1.2 meters.
The merchandise on display must arouse customers’ desire to buy:
①The theme is prominent and eye-catching
First of all, we must clarify the theme of the event: the main product, highlights and event content. It is meaningless to display only a certain product. Let customers know that they are doing an activity when they enter the store, and make it clear which products are in the ranks of the activity.
② Posters, explosive labels, and price labels are equally important
The Pallet Display Stand is indispensable for posters, exploding labels, and price labels. The content of the event, such as special sales, buy one get one free, etc., just need their embellishment. Such event content itself will become more attractive, and the display at Duitou will attract more customers' attention, stimulate consumption and promote sales. Get promoted.
③Full display
Duitou’s display is rich and diverse. When this requires a certain amount of merchandise to support, customers can clearly know what merchandise is engaged in activities when they come in, increasing the consumer's impulse to consume.
④Seasonal decoration
There are four seasons of spring, summer, autumn and winter, and there are 24 solar terms. We should advertise different products according to different seasons and solar terms, and change the decoration at any time so that customers have a different experience and attract customers’ attention. .
The decoration adopts POP, cloud cards, X-display stands, balloons, and explosion cards. This place makes a special point. We must remember to make the price echo, and the logo is clear and clear. At the same time, the shape of the pile should also consider the material and labor costs, and do not be fancy, after all, all efforts are for better sales.
⑤ Echoes between people and goods
Generally, if you expect a high return on Duitou’s products, more effort is required. Especially when there are many customers, a dedicated person is needed to manage this area to help others conduct on-site promotions to answer questions, do a good job in creating an atmosphere for sales, and thus play a publicity role.
Third: Design of Duitou shape and decoration
A good Pallet Display Stand shape and decoration can "stack" for beauty, "stack" for brand image, and "stack" for sales.
Generally speaking, no matter what the shape of the pile head, it must be ensured that consumers can pick up goods from three or four directions at the same time.
1. The general shape of the pile head mainly includes the following five types:
①Plane pile head: The paper pile head is displayed in front of customers in a flat way, allowing customers to more intuitively understand where the theme of the event is.
② Stepped pile head: paper pile head visually attracts customers' attention in a progressive manner.
③Cylindrical pile head: paper pile head in a spiral shape to give customers an extended visual enjoyment.
④ Do more piles: paper piles are stacked and displayed at several empty spots in the store. The atmosphere of the event is strong, and it always reminds customers that the store is carrying out a promotion.
⑤Three-dimensional stacking head: paper The stacking head provides customers with 360-degree visual display without blind spots, so that customers can watch the active products no matter where they go, and stimulate the consumer psychology of customers.
2. Duitou is composed of bottom platform and sky head:
The bottom of most stores uses wooden box racks or standard stackers, which can also be used as stackers. If you use the bottom table, it is best to use KT boards with promotional information to surround the bottom table.
If you use commodities to make the bottom, the bottomed goods must correspond to the goods displayed on the stacker. The boxes must be placed upright and the height must not exceed 1.4 meters, and they should be displayed in accordance with the principle of upper light and lower heavy.
When pasting the surrounding film or promotional poster on the base material, the whole base material must be pasted completely, and the base material must not be exposed, and it must be pasted flat and neatly.
It is strictly forbidden to use packing tape around the pile head, as this will make the pile head very inferior. Tiantou is used to hang special information posters or promotional event cards, and to hang promotional event decorations.
If the promotional gifts are more attractive, they can be hung without any safety hazards. Promotional decorations must be eye-catching, clear and easy to understand, and intuitive to express their meaning; the effect color must be bright, have a visual impact, and help create the atmosphere of the event. The KT board (to expand the visual effect and highlight the lineup of Duitou) or promotional product samples must be located in the center of Duitou, with the lower edge about 2 meters above the ground, so as not to meet.
If the pile is relatively wide around it, ground stickers can be made on the lower edge of the pile to increase the visual impact. In addition, for the remote location of Duitou, you can also start to post floor stickers with promotional information from the entrance of the supermarket.
Fourth: the choice of goods
The ultimate goal of display is to sell goods to customers. Each store is located in a different business district, the mainstream consumer groups are different, and different consumer groups have different buying habits. Therefore, according to the mainstream customer groups of the store, combined with the theme of the festival, the products displayed on the paper pile are determined.
There should not be too many types of commodities, too many choices will affect customers' purchasing decisions.
Fifth: Dissemination of promotional information
Pallet Display Stand is not only a means of promotion, but also an art. The display of Pallet Display Stand should not only have novel themes and be neatly arranged, but also the corresponding promotional information should be clear to customers.
However, in reality, some paper pile heads such as "noisy guests" and "information errors" can be seen everywhere. For example, the pile head is placed on the A product, and the surrounding film and promotional posters use the B product; some products pile the head. The promotional price is not the same as the price of the product displayed on the shelf.
1. The price must be clearly marked: the promotion information content such as "brand", "packaging", "original price", "new price" and "special price" must be clearly marked, and the store shelves must be consistent with the promotional price of Duitou. The promotional price (or the amount of money saved) must be eye-catching, and the size must be more than three times the original price and other text, and not less than other special price information texts in the store. It is more attractive to write the number of the special price directly than the number of the discount.
2. The event card must indicate the event name, promotional gift or brand name, product name, original price, and promotional price.
3. For purchase and gift promotion, the gifts and products must be bound with transparent tape, and displayed in horizontal intervals, so that customers can see the goods and gifts at the same time. When the supermarket distributes gifts in a unified manner, at least one sample must be bundled and displayed to consumers.
4. At least one packaged gift should be taken out, open the package, and hang the gift or the article source Huaxia Wine Newspaper on the top of the pile, so that consumers can see it at a glance.
5. Separate display of bottle boxes. After the products are stacked, some packages are removed and displayed as bottles. Bottle-shaped display on Duitou can improve visual impact and increase consumers' desire to buy.
6. It is strictly forbidden to display on piles of worn-out packaging. After dealers pay attention to the above points when doing store stacks, they should pay more attention to each store stack and use the experience summarized in practice to do a good job in store channel stacks.
Sixth, the display must be safe
Some products are packed in glass bottles, which are easy to break if you are not careful. When displaying such products, you must pay attention to safety issues and consider everything to make it convenient for customers to take and place safely without causing psychological burden to customers.
Seventh, display misunderstandings
1. Excessive pursuit of beauty and creativity, ignoring the essence of display.
The display is beautiful and creative. There is no problem with this approach. However, as a professional salesperson, you must remember that the core goal is sales. Only display your display around the goal of sales, so that your display can maximize its value.
2. Not paying attention to the Pallet Display Stand display, contented with placing the goods neatly, without marketing awareness during the display process.
Pallet Display Stand is a kind of visual marketing. Some shop assistants don't have any awareness of this, but do it mechanistically according to the company's requirements, or simply imitate other people's displays in form. In this way, good sales opportunities are likely to be missed.