First: The biggest misunderstanding is that paper shelves are very cheap.
It is undeniable that the paper shelf has great economic and convenient advantages, but it is based on the premise of large quantity, that is, the single order quantity is relatively large, and the unit price is very cheap. If the quantity is small, such as only dozens of shelves, the price advantage of paper shelves will be lost, and the price advantage of iron shelves and wooden shelves will be gone. Why? Because the production of the paper shelf requires printing technology, the printing process requires film, PS board, start-up fees, etc., such as a traditional floor-standing paper shelf, the first card, the left and right side panels, and the bottom box are divided into four layouts for printing on the machine, and light start-up fees. Not less than 3,000 yuan. Also, the mold cost is no less than 2,000 yuan. These add up, if you make 20, excluding the material and labor costs, you will only need to share the mold cost 250 yuan per set. If you add the cost of materials, labor, packaging, etc., one set will come down. It also costs about 300-400, and the price of iron display racks of the same size is about 200-300. Therefore, customers who do not understand the production process will cry, why paper shelves are not more expensive than iron shelves?
Second: The papermaking shelf shape can be made casually.
For example, a customer can take a picture and ask to make various wooden carvings or hot-bent shapes of acrylic display stands. The design of the paper shelf can be diverse and beautiful, but after all, it is a paper product and has certain limitations. For example, paper is not easy to fold with multiple curved surfaces. For example, if you design a spherical shape, corrugated paper cannot be made. No mass production. Some craftsmanship made of wood can't be achieved.
Third: The paper shelf is very strong and can be used for a long time.
Many customers will ask about the time when the paper shelf is used. Although we will do the bottom water treatment when we make the paper shelf, the paper shelf is made of paper after all. The use environment is different, and the use time is also different. In the supermarket, some places are damp, the paper will be deformed, and some customers will accidentally touch it with the trolley and it will be damaged. Therefore, the paper shelf is suitable for short-term promotion. If a merchant says that the paper shelf can be used for several years, it is nonsense. This situation is ideal. The sample in our office hasn't been broken for 5 years, because no one of us touched him and there was no dampness. The complex environment of shopping malls and supermarkets determines the characteristics of the use of paper shelves, that is, short-term sales promotion and a few months sales promotion period. If it is placed for a long time, custom-made conventional iron display stands.
