How does a POS work?
POS or POP displays work by drawing attention to a new product, seasonal promotion or special offer that is presented using different types of point of sale display designs like free standing display units, PDQ’s or even semi permanent end cap displays.
By creating something different to the normal retail shelving space you immediately create a visually impactful area for your brand and product that has a greater chance of converting shoppers into buyers by drawing their attention.
