The merchandise display fails to catch the eyes of customers, and cannot stimulate customers' desire to buy. Today, the editor will share with you various fruit placement techniques.
1. Color matching
Many people would say that display is not just a matter of stacking up the goods for sale. In fact, the display has a problem. In addition to our usual display in large and small categories, there is also a color display.
For example, in the fruit store near the aisle, displaying yellow, orange, and orange fruits can attract more attention and people, and it is possible to drive the sales of the entire fruit area. This is the purpose of color display.
a. The same color display
Each display area should have its own main color. Fruits of different classifications should also be displayed in the same color system. The purpose of this is to reduce the sense of abruptness.
For example, in the display noodles of Red Fuji and Bingtang Xin, from the perspective of classification, they belong to apples, and the colors of Red Fuji and Bingtang Xin are all red. They are displayed together and belong to the same color series.
b. Contrasting color display
There are a lot of fruits, and there is no way to display them according to the principle of the same color. At this time, they can be displayed according to the principle of contrasting color, and the fruits can be displayed according to the contrasting color.
For example, Red Fuji and Green Apple are both apples. The color circle of green and red spans 180 degrees. At this time, the two fruits can be displayed together, reflecting the color contrast effect, which is more visually prominent.
c. Gradient color display
Gradient color display means that the color has levels and changes naturally in sections.
For example, red apples, green apples, and red snake fruits are displayed according to the color of the peel, gradually increasing in color from pink, green, and deep red, giving people a visual enjoyment. It is suitable for fruit varieties with gradual changes in color, especially for display in rows and small baskets.
Second, the principle of display
1. Customer convenience:
The display must be beautiful, but also convenient for customers to choose. You can't just pursue decoration and make customers unable to start. The editor here will share with you the "gold display".
The "golden display" in the fruit world
From the perspective of fruit management, it emphasizes the convenience and visual impact of commodity purchase. As long as it is suitable for increasing the sales volume or improving the quality of the commodity image display, it can be called a gold display.
For example: the best selling height is from 120 cm to 160 cm, the best visual height is 10 cm above and below the height of the head-up view, the horizontal display visual angle of the product is 30 degrees left and right, and the vertical visual angle is 45 degrees down from the head-up view. .
When the upper and lower three-layer plastic square plates can be placed, the goods purchased the day before or the first day can be placed in the middle layer, and the new goods can be placed in the upper and lower layers. The customer's choice is mostly in the middle level, so the used goods can be sold out faster. The premise is that the second-hand goods still maintain good freshness.
2. The first-in first-out principle:
Following this principle is not to put the old fruits and vegetables on the top and the new ones on the bottom to sell the old fruits and vegetables in time. This approach is indeed an effective means to reduce losses according to the conventional logic, but it is not necessarily true.
On the contrary, more businesses will adopt "cover the old with the new" to better reflect the appearance and quality of the fruit. On the surface, it seems to increase the loss, but in essence, it will leave a completely different impression on customers, making it easy for customers to see, understand, and buy, and then easy to buy, thereby speeding up the turnover of fresh products , Produce "everything fresh" appeal, and then really reduce losses, increase profits, establish the image of the store, and win the trust of customers.
3. "Face" to customers, stable and safe:
Fruits have a "face" and a "back". When placed, the "face" faces the customer to present the best side. The placement should also be stable and safe, and it will not roll or fall when picked up; handle with care when replenishing the display, and prevent crushing and falling injuries when placing the inventory.
4. The number and proportion of the display positions of circulating goods and terminal goods:
Determined according to the location of the store. There are many ways to proportion the two, but 6:4 is the most. There are also several placement positions. Those who need to strengthen their popularity and highlight the leading brands should be placed in a prime position; those that need to drive the popular styles of the season, interspersed side by side; those that need to enhance the taste and service, put the circulating goods on the side or corner of the shelf.
5. The characteristics of different commodities must be considered when displaying fruits:
Choose the correct props, methods, and display temperature, otherwise it will cause loss due to improper display. For example, peaches are more afraid of pressure and easy to generate heat, so they cannot be stacked when displayed; apples have a ripening effect on bananas, kiwis and other fruits, and putting them together can easily cause other fruits to deteriorate too quickly.
The display area of fruits must be proportional to the turnover volume. If the ratio is too large, the fruit will stay on the shelf for a long time; if the ratio is too small, the daily replenishment frequency will be frequent. Also pay attention to the life span of this kind of fruit under the current temperature and humidity.
Three, display type
1. Round product type
The "round product type" of fruit display
Suitable for round fruit display such as grapes, grapefruits, apples, etc.
Display order:
1. First determine the front part of the bottom layer, then arrange the side surface, and then arrange the first layer of the central surface.
2. The second layer should be arranged at the center point of the first layer of commodities and commodities; then the third and fourth layers should be arranged.
2. Round row type
"Round row type" of fruit display
When side-by-side or stacking round fruits, partition boards can be used to support adjacent products, and round products that are easy to loosen can be placed in a shape that is not easy to loose. Suitable for display of pineapples, etc.
Display order:
1. Arrange the front part and decide the first layer on the bottom.
2. There is no need to leave a space between the product and the product because there is a partition board to fix the side surface.
Note: The leaves of the pineapple should face the inside
3. Cross type
"Cross type" of fruit display
It is used to display products such as pears that are longer in shape but different in thickness.
Display order:
1. One layer of roots (the thicker part) and one layer of leaves (the thinner part) are stacked alternately.
2. If the two columns in each layer are arranged in the same direction, the displayed effect will be quite perfect.
4. Stacked type
The "stacked type" of fruit display
Arrange non-circular products such as packaged products, bagged products, deformed products, long products, and other non-circular products first, and then stack them up to a certain extent, which is called "stacking" .
Display order:
1. The front part should be arranged neatly, and the side part can be fixed and piled up by using spacers or the product itself.
2. For deformed products, the upper products can be placed in the recesses of the lower products or the gaps between the products.
5. Ladder type
The "ladder type" of fruit display
Prepare a stepped display rack in advance, and display the soft fruits that cannot be stacked on the rack, which is called the "stepped type".
This type can be used in the general permanent situation and the situation of large-scale display during the abundance period.
Order of display
1. Use a stepped display rack suitable for the size and shape of the product to display the product. The display surface of the product should be determined before the display.
2. Spreading a cushion substrate with a contrasting color with the product can create a vivid effect. Example: red-yellow-green-yellow
6. Pattern type
"Pattern Type" of Fruit Display
The pattern display method is to make full use of the shape, characteristics, and colors of the goods to orchestrate, pay attention to appropriate exaggeration and imagination, and form certain consumer favorite patterns. Customers not only see the full picture of the relevant products, but are also influenced by art and produce a beautiful impression. For example, a fruit supermarket can ingeniously put some high-end fruits into a variety of novel, unique and eye-catching patterns to attract customers and sell products.
Displaying is a slow and meticulous work, but it plays an important role in terminal sales. Therefore, if the store can deeply understand and proficiently use some display skills and methods, I believe it will be of great benefit to store sales.