What is a point of sale promotion?
In most cases a point of sale promotion is referred to as either POS or POP and mean similar things. It is the idea of promoting your brand and product by creating materials that can allow your product to be placed in extra areas of a retail store environment.
You can get your product placed in off location areas of a store that are in high traffic areas to create incremental sales opportunities for your product.
Doing a point of sale promotion is the best way to increase sales by taking advantage of the existing retail store visitors who are already shopping.
